Let Your Watch Do the Talking – Luxury Swiss Watch Brands

Have you ever heard the old adage, the clothes make the man?

What do you think? Is it true?

Think about what you do when you walk into a room of people, or when you’re introduced to them?

What things do you notice first? Uh huh. Right. You look at their clothes, their jewelry, and their shoes.

You’ll notice other things about them too, but the first things you see are what they’re wearing.

And where do you wear a watch on your body? Your wrist. So, every time you move your hands around, which is all the time, your watch is at the center of all the action.

What would it say about you when there’s a luxurious Swiss watch that’s been finely crafted with precision and attention for the smallest of details by one of the most elite watchmakers in the world?

Confident, classy, smart, affluent, thoughtful, strong.

A man who is worth the time and effort. That’s what it would say.

Hi, my name is Jonathan. I’m a junior level lawyer at a law firm where there are four current partnerships.

Two of those four will be retiring within the next five years. So, what do you think I’m aiming at? Yep, you guessed it. I want to become a partner.

With that goal in mind, I’ve been thinking a lot about what the world sees when they look at me. I stand in the mirror and check out my clothes carefully every day before going to the office.

I’ve got some sharp looking suits. One day, I raised my hands up to finish combing my hair and I saw something that spoke to me in a way I didn’t like.

I was wearing the watch I’d gotten from an ex-girlfriend and it screamed cheap! I’m not going to lie, I kind of started to panic.

Here I am trying to present a specific kind of image and the people around me have all seen my cheap watch. I may have a white-collar job, but I do work with my hands.

I move them around in court, I sit in meetings with clients and partners with my hands and arms sitting on the table. I make presentations for colleagues.

What have they all been thinking about my poorly chosen watch?

Well, those were the thoughts of me, the man before I bought myself an incredible timepiece, a luxury brand Swiss watch.

My watches before upgrading were made with mass production in mind and no attention to detail.

No watch I ever had before purchasing my luxury brand Swiss watch lasted any longer than a couple of years.

It was always pretty frustrating.

Either the watch would stop working properly, losing time sometimes (the one thing a watch is supposed to be good at, keeping time), or it would simply start looking worn out.

And to think about what the watches were saying about my character kind of pains me. I wish I had thought about the impact my watch was making on my image sooner, but I’m glad I figured it out now.

So, how did I choose the right luxury brand Swiss watch? I’m about to tell you.

How to Choose the Right Swiss Watch for You

There are some important things to consider when you’re looking for the right watch for you.

Obviously, you need to look at the price.

Blowing your budget to get a watch that makes it where you now can’t make your rent isn’t a good look.

Your watch will then only be a reminder of how bad you are at impulse control. Outside of monetary constraints though, there are some other factors you need to look at.

First, understand what goes on inside the watch you are choosing.

There are two types of watch movements. The watch movements and their mechanisms are called calibers.

This caliber is basically the engine of the watch. It’s what makes it go and keep time.

You can choose from either a quartz or an automatic caliber watch. Quartz watches have an oscillator inside that is controlled by a piece of quartz.

The watch gets its power from a battery inside. You’ll find that the majority of watches are run by a quartz mechanism.

The reason is it’s cheap and it’s very accurate for keeping time. The other caliber type is automatic. This mechanism uses the movement of your wrist to power the watch, rather than a battery.

The movement you produce winds the mainspring inside the watch, giving the watch power to run on. Pretty cool, huh?

So, which is better?

No one can really tell you which is better for you. I will say that “real” watch lovers tend to go for the automatics.

Both types of watches can be nice on the outside and look great on your wrist. But the way they work and how they do what they do on the inside is highly important to some people.

It’s no different than considering the mechanics of a car before purchasing it. Some more exclusive brands just have a better, more intricate way of producing the end result than others do.

Next consider what you want your watch to do for you.

There are some different styles of watches, created for different types of lifestyles that you need to consider.

Diving Watch – made to withstand pressure from being submerged deep under water, has a rugged construction, unidirectional bezel, dials and hands that glow

Minimalist Watch – streamlined and less showy, quartz movements, no extra buttons

Driving Watch – designed with race car driving in mind, will have chronograph complication included: often stopwatch feature or “tachometer” on bezel to measure speed

Aviation Watch – designed to give extra information to a pilot from a bezel and slide rule feature, usually has black face, numbers and dial glow

When you’re choosing what style of watch you want, remember to think about what you are trying to portray. This watch is going to represent you. It’s part of the face of your image.

The watch will be speaking for you, so choose wisely.

You need to consider the size of the watch face as well. If you have smaller wrists, going with a watch that is too big could make you look sloppy, and as if you’re trying too hard.

If your wrists are large, a watch face that is too small could give the impression that you don’t care much about your image, or even that you are feminine.

One last piece of the watch to select is the band.

It can be just as important as the face of the watch.

Metal bands usually look more rugged and give the watch a more “chunky” look. It can convey strength to those around you.

Leather bands are thinner and more dressy and sophisticated. The band you choose should depend on the environment you will mostly be wearing your watch in.

If you’re really doing well for yourself, purchase a few different styles and then you can wear what’s right for every occasion.

Before you pick your beautiful Swiss watch you should have a read of their history as it is something incredible.

Luxury Swiss Watch Brands: Our Top 10 Choices

1. Patek Philippe


This is a company that goes back 180 years. It’s the last of its kind.

The company is the only independent, family-owned Genevan watch manufacturer that’s left. The company’s existence and production of fine watches has been uninterrupted for almost two centuries.

Most of the company’s watches are designed to look more elegant, although there are couple of more rugged choices.

Scanning the website, you get the feeling these watches for a gentleman.

They make watches with three different caliber mechanisms.

There’s the manual winders, the automatic self winders, and the quartz watches.

Once you purchase one their fine timepieces, you can become a registered owner of one of the most well-crafted watches in the world.

2. Rolex


This is probably the most widely known of all of the Swiss watch brands.

One of their biggest draws is that they make everything in-house. The have total control over the entire watch making process.

They select the finest of raw materials to start with and then take the watch through every phase of manufacturing, from beginning to end.

Rolex watches are mostly a little more rugged looking, with their medal bands and larger faces. But they have something for everyone.

Rolex is the originator for the wristwatch. They created watches for the wrist in 1905.

The also invented the first waterproof watch.

Their goal was to make watches that could go with people anywhere, no matter what their adventure was.

3. Omega


This watchmaker has been around for more than a century.

It’s seen a colorful past that includes a merger, and some financial trouble, but it has dominated the world of time and horology for a long time as well.

It’s known for its large watch faces. When you see an Omega watch, you know it.

The watches were used by military forces in different parts of the world throughout history and they are also the preferred choice of the Olympics.

Omega has a collection for virtually every different occasion in your life.

You can choose an Omega that conveys rugged strength or one that conveys sleek sophistication, and everything in between.

The watches are built with precision that is meant to last.

You’ll be investing in a timepiece that will last you a lifetime.

4. TAG Heuer


This company has a history that can be traced back to the 1800s. But it’s modern days didn’t start until about 1985, when a different group purchased the company.

When you browse the company’s website, you are affronted with pictures of very stylish and trendy looking watches.

If you want something fashionable, that looks a little less classic, this could be a very good option for you.

These watches don’t, by any means, look like run-of-the-mill accessories. This would be a stand out piece for you to add to your wardrobe collection.

You can choose from the full array, anything from the diving watch to the Aston Martin racing watch, to the selection of connected watches.

These watches are interesting and unique, a good choice for those looking to be bold.

5. Louis Moinet


Louis Moinet holds the world record for the first chronograph.

The namesake of the company invented the first chronograph in the 1800s.

Some of these watches can be very high priced, but not without good reason.

The watches are beautifully crafted works of art.

Many of the timepieces have watch faces that are pleasant simply to look at.

Never mind that you’re getting a very meticulously designed piece of equipment that will keep time for you in an extremely accurate manner.

The watches, while they do look very masculine, they aren’t designed in a rugged looking fashion.

Keep that in mind when you’re making your choice of watch.

These watches may convey more of a message of smart and sophisticated.

They’re very elegant in their designs. A good choice for someone looking to convey money and power.

6. Blancpain


This is the oldest watchmaking company in the world.

The origination of the business dates back to the 18th century.

The company was passed down through the family and was modernized by one of the great grandsons of the original creator.

Blancpain has invented many things along the way that are seen in today’s watchmaking by all the manufacturers.

The company has always been very innovative by nature.

The website boasts that the makers of these watches are inspired by “authenticity, passion, and emotion.” One thing you’ll notice while browsing through their collections of timepieces, is that the bands are mostly leather.

This isn’t a brand for the rugged seekers.

This is a brand for someone looking for timeless and also comfortable.

7. Breguet


Here’s another company dating back to the 18th century. The company started in 1775.

From very early on, this company catered to a more affluent clientele.

They made timepieces for the French aristocracy in the very beginning of their existence.

Flash forward a couple of centuries and you find the company thriving as a part of the Swatch Group.

They offer a wide variety of watch mechanisms and watch styles to choose from.

There is a wealth of information on their website about how the watches work.

Breguet has varieties of watches that range from the very simple, classic looking watch to the more elaborate and interesting looking.

There’s no doubt that each watch they manufacture, however, conveys that you have good taste and are thoughtful in selecting pieces that are of great quality.

8. Jaeger Le-Coultre


If there’s a company that screams innovation, it’s this one.

The company dates back to the first half of the 19th century.

In its lifetime, it has invented many, many different types of movements for watches.

It has used over 1,000 different calibers in its watch making history.

The company has invented the smallest caliber for a watch, an almost perpetual movement timepiece, and one of the world’s most complicated watches ever.

That’s pretty good for a claim to fame. The collections of watches this company offers are all very classic looking pieces.

They’re fitted with leather bands and clean faces. They don’t produce the more rugged pieces you’ll see from some of the other makers, but a more traditional looking watch that will look great in any office setting.

9. IWC Schaffhausen


This company isn’t as old as some of the others we’ve mentioned already. They’ve been around since the later part of the 19th century.

They’ve been passionate about inventing for watches since their inception.

The watches they offer range all across the board.

Most of these are pretty pricey, but even the price ranges from a few thousand all the way up to close to $100,000.

One of the great things about looking for a watch from IWC is that they just make so many different styles.

They make virtually every genre of watch you can think of for a man.

You’ll be able to wear one of their watches to a royal ball, out golfing with your buddies, on a long motorcycle drive across the country, or into the office on a daily basis.

They have so many choices, there’s no way you couldn’t find exactly what you’re looking for in a watch from this company.

10. Rado


This is one of the youngest of the watchmakers mentioned here.

The company wasn’t founded until the early part of the 20th century, so that makes them latecomers to the industry.

Their philosophy has always been to use materials that would be good for strength of the watch, as well as fashion of the watch.

They have always strived to be innovative and produce watches that were technologically advanced and very durable.

When you browse the Rado’s website, the first word that comes to mind is inspired.

The watches all look to be designed with great inspiration behind each one. There are twelve different collections to shop from.

The collections are full of everything from the elegantly designed dress-up piece to the rugged, durable, powerful piece.

There are different shapes of faces, as well as different types of bands, and all different sorts of colors. Rado is a good choice for someone looking for variety.

A Quick Word on Caring for Your Watch

Your watch should come with a manual. Make sure you read this, don’t just toss it aside.

It’s a good idea to familiarize yourself with what the manufacturer wants you to know.

That will make your investment into your timepiece last for much longer.

There will be cleaning instructions in there, and you want to make sure you’re following those cleaning guidelines.

For watches that need winding, you need to make sure they get wound fairly regularly.

Sometimes we don’t wear our watches for a long period of time. If that’s you, make sure you store the watch inside of a case or box, not just free floating in a drawer or something.

Wind the watch at least every couple of months if that’s appropriate for the kind of watch you have.

Take your watch to be checked out on a maintenance schedule.

Most people will wait until something is not working to try to take it somewhere to be looked at.

By taking your watch in for regularly scheduled maintenance checks, you’ll prevent your watch from ever breaking down.

If you cant afford it or are wanting to maintain it yourself have a read of this article also if you are looking for other luxury brands we have a list of the top 10 watches for you to read.


It may seem like a lot to take on, looking for the perfect luxury brand of Swiss watches.

That’s why we wanted to put this guide out there to help you out.

You’ll find the right one, you just have to take your time to learn what you need to know about how the watch works and what it has to offer you in terms of functionality and you’ll be just fine.

The more information you arm yourself with, the better choice you will make.

Start with you though. You know you, better than anyone else does. You know what you want your watch to say about you.

Look at the watch before you buy it and decide if what you want it to say would say that to you about someone else if you saw them wearing it.

Then consider all of the things we mentioned and the different styles and how they would fit into your life. Match the features to your needs.

Browse through the brands we mentioned and narrow it down to compare your favorites. Then you’ll be able to make your choice.

Whichever one you decide on, one thing’s for sure, you won’t be disappointed in your purchase of a luxury Swiss watch brand. You’ll see!

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