Time for A New Watch? We’ve Got Your Back with The Best Brands on The Market

A watch can help you define yourself.

It can finish your outfit for that big interview or that dinner party that’s around the corner.

It’s a timeless way of showing people what kind of person you are. Where you’ve come from, where you’re going.

Finding the right watch can make it an heirloom, passed from generation to generation across the ages.

The right watch, therefore, is important. Before I get a watch I’m less assured in myself.

Wandering around the city, having to pull my phone out every five minutes to double, triple, and quadruple check that I’m still in time for a meeting.

When I’ve got something beautiful hanging on my wrist though, I just have to pull back the sleeve on my jacket and check the time, feeling proud of what’s telling me the time.

My name is Ben and I’m a contributor of the blog.

I freelance articles about cocktails and style and party planning, so meetings are important in presenting what kind of person I am.

I love garden parties and meetings and celebrations, so it’s important that I’m wearing the right watch as it’s the only jewelry I can get away with.

I wear a lot of suits and shirts, but with all of them I proudly wear my grandad’s old Rolex, which has been passed down from generation to generation. It certainly finishes my outfit, but more than that it’s a piece of history.

Infinitely worth so much more than it was when it was bought just because of the pride and sentimentality it brings me.

Before I got this watch, the idea was to get one that was functional and that looked more expensive than it was.

This led to a variety of issues with my watch bearing experiences, with store bought ones having the wrong roman numerals or getting too tight or too loose on my wrist.

Then I inherited the Rolex. My grandparents decided to pass it down early, as they wanted to see what we would do with our inheritance and the joy it brought us.

I’m happy to say, the smile on my Granddad’s face every time he sees me wearing that watch makes everything worth it.

The Struggle

You need a new watch.

Maybe you have an interview coming up, maybe you’ve just had a raise, or maybe you’re just ready to move onto something that’s a bit more important and impressive.

Something that’ll finish off any fine suit and tie combination, that’ll start conversation after conversation.

Where do you begin?

The first thing you need to think about is why you’re actually buying a watch. It’s not just going to be to tell the time, of course, but is it going to be an heirloom?

Is it going to bring you, and hopefully your descendants, luck? Or is it just an item that you want to wear for a wedding or an event?

Knowing these things will help with the pricing.

If you’re planning on keeping the watch safe and passing it on for generations, you’ll want to go for something more expensive, but if you want it for a specific event other factors come into play.

For example, leather bands are less durable and will wear over time, and so if you want a watch for the coming months or a couple of years and have your heart set on that beautiful watch with a leather band, go for it, but if you are planning on passing it from generation to generation a metal band will always be preferable.

What’s Right for You?

Now that you’ve thought about why you’re buying a watch, which one is right for you?

The best way to do this is to work backwards.

What is your finest outfit? Think about your black-tie getup. The one that’s tailored and hangs up in your closet waiting for the next big event.

The one you dry clean as soon as you see a tiny speck of dust on it. Think of the dress shoes that top it off.

A gentleman will know that his belt should match his shoes, and it’s no different with a watch.

If your outfit is understated then a silver watch will do perfectly, but if it’s extravagant then something golden and shining will be better.

So, you know what type of watch you want, but what should you look at more specifically?

There are four main types of watch and they all serve a different purpose and functionality.

The Diving Watch — This is fairly self-explanatory. If you’re going on holiday to the Bahamas or some tropical island to stand on the beach and sip cocktails, this will be the type of watch that you’re looking for.

The bands are typically dark to suit the moonlit oceans, and of course, everything will be waterproof so it’s perfect for telling the time in the depths of the ocean.

The Dress Watch — If you’re planning on attending the most impressive event in town then this will be the watch you want.

With a darker band to match your tie, belt, and shoes, this type of watch is understated to hide under the wearers cuffs, not compromising the look of elegant cufflinks and ready to be deployed whenever it is needed.

The Aviation Watch – This watch is perfect for the traveler.

With dials and often lights for the face, this watch promises adventures across far flung countries and cultures.

This is the watch that brings people together. You can be at an extravagant party hundreds of miles away from home and all you’ll have to do is flash this piece and instantly a conversation will erupt.

The Drivers Watch – Just bought a new car? Ready to drive it down the south of France or rush down the Autobahn?

Then this is the type of watch for you. With a chronograph complication for timing that lap or that drift across the track, this type of watch oozes masculinity.

The Minimalists Watch – Maybe you’re an artist in your studio.

You’re looking at your latest piece of exquisite artwork and wondering how much time has passed since you picked up your tools as you’ve lost track more and more with every brush stroke. This type was designed with you in mind.

For the elegant art connoisseur, this type is understated but by no means unimpressive.

The Top Ten Brands on The Market

1. Patek Philippe

The first Swiss brand on this watch and proof that the Swiss know how to make a brilliant watch, Patek Phillipe & Co was founded in 1851.

Both modernistic and classical, the watches’ complicated mechanics and classical stylings merge the modern ideas of what watches should be with the history of what makes a good watch.

2. Rolex

Possibly the most famous luxury watch brand, Rolex is worn by celebrities and aristocrats alike. This is the watch for the man ingrained in the movements of society and culture.

Perfect for an heirloom, these watches are built to last, working timelessly. The brand originated in Britain and is the largest singular watch brand.

3. Omega

The second Swiss brand on the list, Omega watches helped win the first world war.

If you’re looking for the watch worn by Britain’s Royal Flying Corps. and the American army in 1917 and 1918, then this is the brand you want.

In every sense of the word this brand is timeless, and you can take a piece of history wherever you go with this one.

4. TAG Heuer

TAG Heuer is the watch for the racer and the revolutionary.

Want to live a fast-paced life and take the world by storm? Then just look at the name of the brand and you’ll know which one you want.

TAG is an abbreviation for ‘Techniques d’Avant Garde’ and the Swiss brand takes this very literally, creating a range of chronographs and intricate technology to create some of the most functional watches on the market.

5. Audemars Piguet



Certainly, the brand for someone always looking forward, Audemars Piguet loves to break the rules.

Creating the first steel luxury sports watch and the first oversized watch in 1972 and 1993 respectively, this watch doesn’t take convention as an answer.

What’s better than looking forward to create something new and exciting?

The brand was founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet and ever since then the rules have been broken time and time again.

6. Breitling



Durability. This is synonymous with this brand.

The mechanisms creating a precise reading year after year, this is the perfect brand to pass on from generation to generation. For the aviator, the dreamer, or the traveler, these watches boast creations in aviator’s watches and diver’s watches.

If the beginning of your big adventure doesn’t work out and you end up temporarily stranded, one thing is certain: your watch will still be ticking.

7. Panerai



Part of the height of Italian style, Panerai was founded in 1860 in Florence, Italy.

Now situated in Milan, a hub for culture and high fashion, this is the brand for the man who knows what he wants.

The perfect finisher for a Versace suit and tie, this brand is the definition of high fashion. Bold yet simplistic, this watch is for the man that wants more.

8. Montblanc



Montblanc know mechanics.

Making the most beautiful fountain pens on the market, this brand is for the writer, the journalist, the traveler.

If you find yourself racing between interviewees and sources at some far-flung corner of the world, you’ll be happy to have one of these innovative and impressive watches on your wrist.

9. Chopard



Another Swiss brand, Chopard knows style.

Founded in 1860 by Louis-Ulysse Chopard, the history of this brand has flourished into some of the most technologically advanced watches in the market.

Never forgetting their humble beginnings, Chopard is always advancing and always finding new and interesting ways to make an intricate and detailed watch.

Aesthetic, innovative, and sophisticated, this is the watch for dinner parties with a glass of Bollinger.

10. Piaget SA



The last brand on the list and it’s another Swiss one.

Founded by Georges Edouard Piaget in Switzerland, this brand is known for its unique watches. Their watches are thin, their materials are interesting, and their style is impressive and sure to stand out.

If you’re looking for something a little bit different, this is your brand. Piaget SA believes strongly that watchmaking is a form of expression, and the stones used in their dials shows this.

From tiger’s eye to onyx, these trendsetters are still breaking new ground, recently creating the world’s thinnest hand-wound mechanical watch.


You need to get to know your watch.

Read up on it.

Research it.

When it comes to care there’s no rules of thumb apart from for preventing scratches and polishing it. For example, a diver’s watch will have to be handled differently than a dress watch.

If it’s wound, you may want to invest in a nail file to prevent wear and scratching over time or invest in gloves.

If it’s a diver’s watch, you need to research its limitations, such as the pressure it can handle or the heat it can withstand.

If it’s a driver’s watch, you need to look at the heat it can withstand, as metal can conduct and driving around Africa may make your new car very hot.

So just keep in mind the type of watch you have, get to know it, and investigate the specifics of how to care for that watch.


So, now you’ve thought about why you want a watch, you’ve looked at the different types and functions, and you’ve seen the limitations of the actual watch you want.

What now? Buy it and wear it. You’ll be surprised at how quickly it’ll start to change your life around.

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